October update

October update

Thank you to all our partners who worked with us on this year’s Welcome to Loughborough Freshers’ campaign.

We started our campaign with the Love Loughborough Freshers Trail on the Love Loughborough App. Working with partners, the trail included lots of discounts and promotion targeting students for a three week period from their induction week and included a competition to win a hamper full of goodies kindly provided by local businesses.

We had a stand at the Loughborough College Freshers event and joined forces with Discover Charnwood and Charnwood Borough Council to attend the Freshers Fair at Loughborough University at the end of September. We had a great response at both with students new and returning eager to find out more about the town they’ll be calling home for the next few years!

In addition to this we held a Welcome to Loughborough Open Market in the town centre on Sunday with lots of competitions, giveaways, demos, games and food and drink for students to enjoy. There was a good turnout and the feedback has been positive so we’ll be planning how we can build on this success for next year.

Our next campaign is a half term Pumpkin Trail and Halloween event for families to enjoy. Twenty eight businesses have signed up to be part of the trail which runs from 20^th October – 2^nd November. Families can download the Love Loughborough App or pick up a competition form and discover all 28 pumpkins displayed in businesses across the town to win a £50 prize. We’re also holding a Harry Potter themed Halloween event at the Odeon Cinema on Sunday 26^th October with crafts, activities and competitions for all the family to enjoy. We are also working with Charnwood Borough Council who will be holding a Halloween Outdoor Cinema Showing in the town centre on Sunday 26^th October.

Don’t forget if you’ve got any offers or promotions you’d like us to include on the Love Loughborough App then please get in touch – this is FREE promotional opportunity and available to all BID members.

There’s ongoing FREE Business Support for BID Members. The next Online Marketing Surgery is on 26^th November. Book your place via the online registration at https://loveloughborough.co.uk/love-bid/training-opportunities/

Don’t forget that all session recordings from previous webinars and free training videos can be accessed at https://marketedlive.thinkific.com/courses/love-loughborough-business-support-hub

Loughborough has received a gold award by the East Midlands in Bloom judges for the 14th consecutive year! The town scored 95 out of 100 and topped the Small City category at the awards ceremony this week. Queen's Park also received the Horticultural Excellence in Parks award for its high standard of maintenance. A huge congratulations to everyone involved! The awards are well and truly deserved!

Finally, a huge congratulations to Pickworth’s Furnishings who are celebrating 185 years of trading! It’s remained a family run furniture shop since it opened in 1840 and is still one of the East Midlands oldest furniture store. Now being managed by the sixth generation of the Pickworth family they’re looking forward to being of service for many more years.

To find out more about these and other forthcoming Love Loughborough campaigns, please contact office@loughboroughbid.co.uk

We will be in touch soon with another Loughborough BID update.

The Love Loughborough Team

2 High Street, Loughborough, Leicestershire LE11 2PY, United Kingdom

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